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nobody cares about celebrities anymore 2021. . | Its like that old Us Weekly motto StarsTheyre Just Like Us! has been made law. Mary-Keane Dawson agrees theres a broader sense of embracing tech, and reckons that means well see more celebs and influencers on adverts after lockdown as businesses explore cheaper ways of producing TV. Miley Cyrus has been hosting daily self-care broadcasts branded with the effortful acronym BRIGHT MINDS (the second i is for inflammation, which we gotta fight). Coldplay has become a band defined by polish, but viewers here got quite the opposite: Martin in a fishermans sweater and beanie, fragile-seeming and stammering nervously into the camera. Then there's the fact that the Oscars ate nothing more than an event where rich people rub elbows with other rich people. Instead of glamorous pictures of A-listers dining at Craigs or The Ivy, we are left with endless shots of Ben Affleck and Ana de Armas going for their daily walk. David Geffens superyacht selfie. Can you imagine how little self-awareness you must have to enlist a bunch of multimillionaires to sing about a world with no possessions while huge numbers of people are losing their jobs? Polling data indicate shockingly low levels of awareness about this year's biggest nominees. While the rest of us worried about our next paycheck or the nationwide toilet paper shortage or whether a trip to the grocery store would kill us, we saw what happens when celebrities dont get their daily dopamine attention-hit. In this video, Candace Owens, Director of Urban Development for Turning Point USA, lets unaware celebs in on the reality: no one cares what they think. But relevance is more key now than ever. Celebrities being clueless is nothing new, but it feels as if there has never been such anger levelled at the jet set. Crash, which won best picture in 2006, is no one's idea of a classic, unless you mean the 1996 David Cronenberg sex-and-auto-wrecks film that wasn't nominated. Peter Suderman New comments cannot be posted and votes cannot be cast. As the world went into lockdown, movie theaters and music venues closed and blockbuster releases were put on pause. The stars won't appear from their living rooms, but there will be no live studio audience, and speeches will be delivered at a handful of satellite studios strewn throughout the globe. Her offense? Im on your last part. Nobody Cares. 13 Michael Bolton. Peter Suderman isfeatures editoratReason. All rights reserved. Covid-19 doesnt care about how rich you are she informed us. Normally anonymous health advisors shot to fame: in New Zealand, a devoted fandom developed around the countrys director-general of health and public face of tackling the crisis, Dr Ashley Bloomfield, and a viral TikTok video featured a Hamilton parody ode to Dr Anthony Fauci, the director of the US National Institute of Allergy and Infectious Diseases. Firgas has been enjoying Andi and Miquita Olivers new series Whats For Dinner Mummy on Instagram TV, as well as Sophie Ellis Bextors Kitchen Discos every Friday night. Make sure you see our stories daily directly to your inbox. He now mostly works in Chinese cinema. The last peak years were 1998 and 2004, when Titanic and Lord of the Rings: The Return of the King won best picture, respectively. Back in the 90s, it was such a bigger thing. People won't care as much if they've never seen the nominees." . Also because some elite rich group is making all the decisions about who wins what. Celebrities, like other Americans, are certainly entitled to their opinions. 12. But most Americans, I believe, do not care to hear a diatribe against the president, whether Republican or Democrat . Agreed and to go with that i think now more than ever in the history of our world between the phenomena that is social media, coronavirus, protests and social injustice, mass shootings, acts of terrorism and the constant impending doom of climate change people have been completely desensitized and honestly dont have time for it either or really care like they used too. Why?. I don't mean to say that the awards and nominations never went to quality films, but frequently they went to awful or, worse, forgettable material. And then there are the speeches themselves, about which The New York Times recently had this to say:"Increasingly, the ceremonies are less about entertainment honors and more about progressive politics, which inevitably annoys those in the audience who disagree. I dont know if you can tell, but Im losing my fucking mind, she growled. Then, if you looked up to Marlon Brando or whoever it was, they were like gods. Legend sounded as strong as he always does, but the taste of stir-crazy domestic hijinks was the real highlight. Industry research firm Guts + Data, 1,500 active entertainment consumersin theory, folks who are plugged in and interestedand found fewer than half of those surveyed were aware of any of the nominees up for the big prize. Why do celebrities not use logic? went one typical anti-Aniston tweet. Influencer content can serve a much nobler purpose during this difficult period. For example, Cardi B. Subscribe to Reason Roundup, a wrap up of the last 24 hours of news, delivered fresh each morning. Like the rest of us, they were stuck at home with nothing to do. Consumers find creators to be incredibly persuasive and trustworthy, says Mary-Keane. Professor Chris Rojek, who specialises in cultural sociology at Londons City University explains: One of the things that the current situation has done is to blow up the idea that were all in it together. We've received your submission. Case in point, this year's Oscars. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); NEXT: Senate Passes Anti-Asian Hate Crimes Bill That Doesn't Prohibit Discrimination in College Admissions. I felt a similar amusement when I tuned in to the home concert by the country star Keith Urban, who played his rollicking radio anthems while his wife, Nicole Kidman, danced as if tens of thousands werent watching. The pandemic-era Golden Globes a little more than a year later plummeted to 6.9 million viewers, down 64% from last year and barely besting 2008, the year a writer's strike forced NBC to air a . I n a 2019 survey by Hill-HarrisX, 65% of respondents said that political endorsements from Hollywood celebrities have no bearing on their voting decisions. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. People, I think, will be so relieved when this crisis ends that all of this will be rapidly forgotten. (Which would be a relief to DeGeneres, who is probably hoping that the public suffer from Finding Dory-style memory loss.). That's not the case anymore. But it wasnt just about Gadot and pals. comparing self-isolating in her mansion to being in jail. The movies are supposed to bring people together; in the pandemic year, they're deliberately keeping people apart. In this pandemic year, in which major films that people might have heard of were largely delayed and theaters were mostly dark, it has collapsed entirely. But this is the biggest event on the Hollywood awards calendar, the biggest night of the year for Tinseltown. Put simply, in a Covid-19 world, the rules have changed - and it could be a different kind of celebrity that we see emerging. Most importantly Professor Rojek emphasises: Weve had over a hundred years of celebrity culture. But it has become uncomfortably clear how little we value our hardest workers the healthcare professionals, supermarket staff, bus drivers and delivery drivers who are keeping the world running while the rich run to their second homes. The tone-deaf performance was swiftly savaged, posting pictures of his $590m (480m) superyacht. Perhaps unsurprisingly, the first viral song of this pandemic comes courtesy of an Instagram video in which the rapper shouted, Coronavirus! These people didn't begin as obscure actors, but you'd be hard-pressed to mention something great they've been in lately. Do you want to see performances? Blessedly, Cardi B has continued to provide pandemic-themed laughs. Eerily prescient 2020 plague novels The power of reality TV in a pandemic age The best films of 2020 so far. the two most important personality traits that influencers must have is compassion and understanding, says Mary-Keane Dawson, CEO of the Takumi influencer network. Biden Embraces the Fearmongering, Vows To Squash D.C.'s Mild Criminal Justice Reforms, The Flap Over Biden's Comment About 2 Fentanyl Deaths Obscures Prohibition's Role in Causing Them, Conservatives Turn Further Against WarExcept Maybe With Mexico. People may now think Beyonc is a god but she is much nearer to us than 30 or 40 years ago Were drowning in media access to celebrities. For the most part, weve already seen into their bedrooms, heard about what they keep in their fridge and know what they like to watch on Netflix. ould you spare a thought for all the poor, suffering celebrities out there? Even still, the numbers are dismal. Accessibility | Robin Thicke. Plus, you see who wins on Twitter anyway, so no point in wasting hours watching people pose on the red carpet then deal with a long ass show to only get 5 minutes of hosts announcing the winner. With most of us sitting at home for weeks, we were more engaged with what was going on online, making it hard to slip mistakes under the radar. | Literally and figuratively tone-deaf, edited with the finesse of a middle schooler making a vacation slideshow on 2002 software, this Imagine somehow made a global pandemic feel even more hopeless than it already does. 14. It was fucking dismal, and Im one of those weirdos who likes award shows. We are in scary, unprecedented times and any content that is deemed overly promotional wont succeed and could end up damaging the creators relationship with their followers.. I watched something else after 30 minutes of drudgery. If it was up to public vote, id probably care more. Meanwhile, its the non-famous heroes who resonate: The frontline workers and health-care providers New Yorkers cheered for every night at 7. Ive heard of that guy. There is a real possibility that this year's show will be a historic bomb. Privacy Policy | The Oscars are an institution, a kind of (privately held) public trust, and its success depends on providing some sort of value to ordinary people outside the bubble of diehards and professional moviemakers and viewers. Original reporting and incisive analysis, direct from the Guardian every morning. Everyone fumbles with the phone camera. Lockdown has been a tumultuous period for celebrity culture, and while some celebs have tested the general publics last nerve with ill-conceived messages of goodwill, others have formed closer bonds with their fans than ever before. Its interesting, if not always reassuring, to see these folks ply their crafts unmediated, without the screenwriters and film editors and cinematographers who typically help shape their images. This is true, however, i also think people are just sick of the celebrity machine rubbing their opulence in their faces. And, to reiterate my earlier point, no oneeven consumers who claim to be interested in Hollywood's outputhas even heard of the major nominees this year: According to the Guts + Data poll, just 18 percent of respondents were aware of Mank, this year's most nominated film. My former colleague Matthew Walther has managed to stir up quite a bit of controversy with an essay in The Atlantic titled, "Where I live, no one cares about COVID." Some critics seem convinced he .