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Fake green and inclusion narratives? I think the dramatic shift in commercials is very odd, mostly because I cant quite figure out what corporate America is trying to do. I gave been living in Latin America, Costa Rica, for the last 13 years. Ive been retired for 9 months now and I have been watching a lot of TV lately. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. Ive never seen Jewish representation in commercials. Im talking about ads in which we could all really see ourselves. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Spot on Cranky! But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. This cheap advertising is called Video Ad Creative. Yes black people are way over represented in ads. But true. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. She is going to lock him up for decades and then release him? However, the. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. They say there is no war on Christmas. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. If I didnt know better, Id say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of diversity.. I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. And insulting not only to our cultures, but to our intelligence as well. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. but lets remember its not all of they. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? I am really tired of seeing mainly blacks featured in TV ads! I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. May be should be renamed critical replacement theory. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. This is, of course, assuming that advertisers bother to portray white men at all. I mean, according to these commercials, were all doing well right? Im a 64-year-old liberal white female who usually votes Democratic but Ive been noticing this more and more. So this makes for a huge boulder rolling down the hill with great momentum. I have cancelled my AMEx card. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. White people are the worst and everyone else is better. And many, many interesting theories on what is going on. You dont have to be a Rhodes scholar to see the intention behind all of this. I am constantly hearing the phrase Black Power, Brown Power. I am a white woman from the United States. BTW, a stumbling, bumbling white man? We respect you and are not part of this! I am so sick and tired of seeing that one race on TV all day!! If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. And getting worse by the day. All the rights and benefits one could have living in an urban area ARE afforded to all. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). We knew this was coming, and are not struggling for reasons like the normies do. I see them small as ignorant tools. I cant stand it. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Its really something how Google tries to hide discussions like this, isnt it? Everyone knows that representation is important. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. And youre right, racism is racism no matter who is doing it. We arent being displaced both figuratively and literally by Canadians. Most blacks and whites dont think its okay. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. Authenticity is often valued more highly than forced diversity. For example, the black kids who beat up the conscientious black student at school for acting white.. Pierce Brosnan is not the same physical type as Connery. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Do you think they diminish celebrating Ramadan because of the Christian minority? One of the best ways to portray diversity in your marketing is to use real customers and real stories. And the matchmaking app ads show black people or gays. Yet, pay attention to major retailers. Put us in a room together and wed have a lot to talk about. The remote is the best thing invented and silence is golden. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Also, they rarely riot and burn down cities. 20 years from now, maybe it will be down to 30% white male. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. (Hello, New Jake from State Farm.). If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. We are all bludgeoned in the face daily by this nonsense and I am bleeding profusely. Their findings show 73% of casts/actors are white. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Lets face it, were in a culture war and race is its beating heart. (Law & Order: SVU particularly.). Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Forced diversity in marketing is often obvious and occasionally offensive. Which speaks directly to your point about this country and society being dramatically different than they were 60 years ago. Even the HIV medicine ads show two gay black guys. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. CBS has publicly stated that its reality shows will feature 50% non-white participants. But most people dont see this. This is the new WOKE CULTURE we are dealing with right now. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Good for you, Brad. Or they have a political agenda better served by a belief there are more minorities. Well, Robert, I think youre exactly right. You may have missed my point. EXCEPT . Forced diversity is stupid. The moment I see one, I immediately switch to a different channel. If we are waiting for Republicans to get up off their asses, I think well be waiting a long time. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. Remember the Starbucks red cup debacle from a few years back? Usually any family consists of a black male, white female and a variety of ethnic children. If you note the 30 posters on the walls, there is one white, straight male. One last point. And this blantant overrepresentation is not limited to TV commercials. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. Sadly, this is happening not just in advertising, but everywhere. Its absurd especially given the lack of Asian American representation. Isnt that interesting? Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. I agree, but like you, I think the motives run deeper than mere profits. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Thats a hefty payload of Truth you just dropped, Kris. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. That is my decision and I am very happy about it!! Stop what you are doing right now and read/watch this article from Dallas. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. Im glad you found some catharsis in this blog post and in the reader comments. The target demo is never the minority actors depicted in ads. Ultimately the enemy is Satan. But plenty of great players who were also well loved have had a final match prior to retirement. Just rather the observations of someone that knows more about marketing than most people. Thank you, Jo! Their lie is exposed when those with higher Motivational Values are not all white!
Not like I am an advocate for blonde men or anything but more just an observation. Eroding trust means consumers are less likely to be brand loyal overall. Would love to hear from others about this. Not when theres an agenda to push! I am glad The Awakening is happening Im just worried that it might be too late. Keep watching CNN and MSNBC! . they are all weird). It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. This is a horrible world we live in. Why wouldnt you show more people that look like the ones consuming your products? 20% are agnostic, but celebrate Christmas. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. Thank you! Hi, Merle. They parade black people around to try and prove that most blacks can be upstanding. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. Thanks so much for your comment, Brock. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The future is female, as the T-shirts say. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! This is far from reality. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. That is the main problem. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. The whole you have to be an activist or youre a racist deal is getting old. 100% agree with your perspective. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. I have boycotted every company pushing the propaganda. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. You shouldnt be.). Make this madness come to a quick stop. Very well said! I am not a racist. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. Powerful words, Will. And I thought I was the only one who noticed the disappearance of white males! Being Ethical. And that, right now, is one of the biggest reasons the world is such a hot mess right now. This is all about control. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Its so stupid. Im a lush so this will be perfect! All combos you can think of. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. One would think the population in America is majority black, with a handful of white women, and very few white men. You cant change chromosomes. its almost exclusively black man and white or Asian woman. Thank God there is a voice of reason on the net. Diversity is great and was much needed in the entertainment industry. It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . No, I suggest you do a web search to find what you are looking for. Advertising isnt doing the people or themselves any favors. If the target was 90% Hispanic, we would have Hispanic actors in our ads. Michael Harvin, Senior Manager, Global Agency Relations at American Express. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. What can a brown man give me that a White man cant? I agree that we need to tell the advertisers what we want by not purchasing their items or services. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. dumb commercials are not necessarily a bad thing. Explore the depth and breadth of ANA content through our product subcategories. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. Im glad you posted this. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Because 75% of black women are on welfare with a bunch of kids and no father in the house. Where I come from, the news has been doing that for years. And I think a lot of people instinctively realize this even if they have difficulty expressing it. Also, diversity does not only mean blackswhere are the Latinos especially? Next time, bring an actual argument or shut it, please. What happened to nominating a movie because it was just a darned good movie? I completely agree with everything in the article. So its actually had the opposite effect that the companies are going for. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. So now, some black people are using their skin color to get their way and win the ghetto lotto. some stick and become part of the public consciousness. However, that should never mean 90% one race unless that is your target. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. Yikes. . Whats the difference between self-identifying as a feline instead of a different gender. All they are doing is checking a box on the inclusivity inventory checklist. Its gotten so bad that I mute commercials, look the other way, or change the channel now. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? Sometimes, its hard to tell. Its okay to say what you really think, even if they would have you believe otherwise. Not just all blacks do this. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. Thanks for reading. Honestly, I dont see this getting any better. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. And third, inner city public school systems are often limited by teachers unions. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. Its as if blonde men are too representative of the old America, and therefore are not shown. Its so degrading and embarrassing. https://en.wikipedia.org/wiki/Boy I also happen to feel very very bad for Asian and Hispanic people. Rob, you have started a firestorm with this subject. If that were true, why dont we see more Latinos in ads? But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. And I 100% agree with what you said about the relationship between art, truth, and propaganda. Gay couples have no business in shows aimed at three year olds. Your article was on the top page of my search but it was on DDG. Because of course, white men are the only ones who ever mansplain. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. Seeing the new Top Gun was so sad. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. What have we allowed the wicked and perverse among us to do to our poor boys? Astute readers have shared their well-considered opinions all over this page. Great post, Anonymous. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Especially for the scumbags that are part of The Frankford School. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse.