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SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Cookie Policy | Privacy Statement | Terms&Conditions. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. Read our full disclosure policy here. 2023 LEARFIELD. Well, not actually like mango, but like the ersatz mango we've come to expect from hard seltzer flavorists. Cant wait to try this!! At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. Hi, I'm Ana! The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference). The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. There is no other drive-in quite like them! With Sonics iconic branding and flavors ranging from Pineapple to Ocean Water for all taste preferences, this refreshing drink deserves its place among cold drinks on those hot days! Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! COOP is dedicated to serving the community and finding at least one beer in their lineup for every beer drinker. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? It's the closest most of us will ever get to an old-timey soda fountain. Consumers could previously only purchase the hard seltzer in Oklahoma. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. At home, at the lake, on your neighbors patio its happy hour somewhere! SONIC Drive-In launches hard seltzers in Arkansas - 5newsonline ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONICs iconic frozen slushes Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). (Well, MOST of them. Copyright 2020 Brunch Pro on the Brunch Pro Theme, Sonic Shark Week Slush: What It Is + Review, Wendys Cheddar Bun: Everything About Bacon Cheddar Cheeseburger, Sonic Milkshakes: Their Milkshake Menu Ranked, Chocolate Ganache Brownies: Most Fudgy Recipe, Oreo Milk Tea: How To Make Cookies & Cream Boba, Tapioca Syrup: What It Is & Hows Different from Corn Syrup. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Would you also like to leave us a comment? Nothing was the same after the summer of White Claw. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Back in OKC, Mossman is banking on it. Its sales velocity in major chain retailers is strong. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! Pick up a pack and host your own happy hour any time you want! Sorry to hear you didnt care for them. As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. Sonics Hard Seltzer Is Hot. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. - Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Site by Lemon Berry SONIC Hard Seltzer. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. Beverage Cans Available at: https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html, Media Contact:Jessica Zweigbaum(631) 624-2705[emailprotected], Cision Distribution 888-776-0942 We got Big SunnyDand Tang vibes from this. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . This seltzer might also please fans of black cherry soda. With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. SONIC Hard Seltzer was made for any . COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. The Cherry Limeade IS Sonic. But for the uninitiated reading this: Cherry limeade is Sonics signature fountain drink, a refreshing concoction of juice, flavor syrups, and Sprite served over the chains beloved pebble ice. But youd be wrong. Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. It is over-saturated with an extreme sourness that can be unpalatable for some, leaving only plain sparkling water without any sweetness or fruit flavor. Not just anybody can say I want to make alcoholic beverages, he says. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. the technical definition of sonic). But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. January 10, 2022. Though it certainly wont surprise you with its bold guava notes, fans of these drinks will likely find much to savor here as well! Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. This unique combination allows for a more complex taste that promises to keep consumers coming back for more! To do that, Mossman needed to find new wholesalers and a lot of them. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. The water flavor packets are amazing! I was SOOO excited to try them, I assumed they were so bad that they just kept it to OK. As thats where they were being made. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. We know there are people out there who claim to enjoy sucking on wedges of lemon or lime for fun. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. So along with COOPs general counsel, he hit the road. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. The popular Easter snack consists of solid Amid Maryland mayor Patrick Wojahns arrest and subsequent resignation, we take a look at the politicians political party. According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. Residents of the 46 states where Sonic operates brick-and-mortar drive-in locations implicitly understand the gravity of this otherwise mundane sales insight. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . Crawford Smith/Mashed. SONIC moves to hard seltzer | Food Engineering Truly Hard Seltzer Opens Its First Hard Seltzer Taproom, Truly LA Its been insane.. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. With this drink on your side, youll never have to worry about running short of sweet refreshments! All in all, these seem healthier than most items on the drink menu at Sonic restaurants (except for the fact that they contain alcohol, of course). Lemon Berry's fatal flaw is that it's just, well, boring. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to now including availability in retail stores in Arizona, Arkansas, Kansas, Missouri, Nebraska and Texas. Where do the calories come from? About Big 12 Conference I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. Yet, sought-after actual guava flavoring can be. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! SONIC Hard Seltzer Announced as Official Hard Seltzer of the Big 12 SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! Thanks so much for sharing your honest thoughts with us, Jessica! Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Please look at the time stamp on the story to see when it was last updated. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. Quickly, a leader emerged among the four flavors: cherry limeade. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). Sonic Hard Seltzer? Review! - YouTube Sour fake orange dominates this seltzer, with pineapple playing a supporting role. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) But Sonic was thinking bigger, and COOP came calling at the right time. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. Your email address will not be published. Make sure to check this post about Sonic Shark Week Slush! The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. They kinda taste like playdoh. With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. Sonic seltzer contains no gluten or distilled spirits. We got some in Oklahoma. It's like if you made lemonade and just forgot to put sugar in it. We sure appreciate you sharing your experience, Amy! Facilitating deals between brands like 3M and DuPont and major retailers like Lowes and Home Depot gave him an appreciation for the upside of licensing deals and an intimate understanding that the devil is in the details. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. Americas They were terrible imo. They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. from 8 AM - 9 PM ET. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. But two things happened that would dramatically expand the course of the brewerys FMB foray. When you come in with a name that is known nationally, or at least very strong regionally, obviously that is going to be a stronger buying opportunity for high-volume stockists, he says. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters.