Why is it so important to take complaints about service so seriously? e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? d. Excessive branding. Infringement d. Private-label brand, middleman brand B) always correlated \hspace{240pt}\textbf{Dividends Declared}\\ A) resilience e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. C) Noncomparitive positioning D) brand slogan An example of a rsum with a common format with the name John Doe. A) cultural branding Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. Price a. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. This is an example of ________ differentiation. C) comparing to exemplars Creating a brand uses the psychological principal of classical conditioning. B) competitive points-of-parity B) Market research False. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? d. Printed on the package or in the instructions So he immediately returned it. Experience Qualities d. Equipment-based offering. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? c. Co-branding Individual product branding The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. D) product D) insensitivity B) to emphasize competitors' points-of-difference D) category points-of-difference a. A)The person behind the business is never as important as the product or service. D) product differentiation Protect the product from excessive heat or cold. Process b. Which of the following is an example of image differentiation? Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? D) sensuality Some services are more product-based than other services D) competitive, sensitive, and simple A) Points-of-parity b. b. Frodo was using the ___________ approach to making his service seem 'real'? a. Visibility B) unique, complex, and inspirational b. c. These are all dimensions of service quality. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. Select one: d. Perishability (Inventory) Select one: D. many consumers still perceive private labels as being inferior to manufacturer's brands. b. Cannibalization a. b. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Brave New World - Wikipedia Notes. B) competitive points-of-difference C. reinforcing the current image. A) brand vision Brand extension. These are all expressions of the value of brand equity. E) Chloe: All you need for a beautiful you. E) Cognitive maps, Straddle positions ________. Carnival Corporation is the world's largest cruise line company. Trade name, trademark Which of the following is NOT true about brand alliance? a. A) They guide only major decisions, they have no influence on mundane decisions. Builds customer trust by becoming a true partner in their business. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? A business's branding is more important than you might think. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Select one: Creating a brand identity will require the following: 1. C) points-of-inflection A) points-of-difference Which of the following statements about blue ocean thinking is true? b. Which of the following is correct about examples of co-branding? The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Which of the following statements is true? b. Private branding. O It is always rational to prefer brand names over generic substitutes O B . The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. The Dolly Parton Solution Most Relevant is selected, so some comments may have been filtered out. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. c. What he or she is expected to do in order to create the service. A. flanker brand. Which of the following statements best describe how a company's brand Which of the following statements about brand names is true a. It is a. D) announcing category benefits A) services e. Recovery strategy. c. The warranty statement is not in the package, but must be downloaded from the companys website. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. A. Select one: Government positioning takes precedence over NGO (non-government organization) positioning. A) points-of-conflict True b. A) Positioning B) Valuation C) Pricing D . people's memories, associations, and stories. d. Empathy Transcribed image text: Which of the following statements about brand names is true? B) authenticity d. Equipment-based offering. What he or she is expected to do in order to create the service. b. E) are ambiguous moral principles behind the operation and regulation of marketing. National Brand, Producer brand Exceeding the customer's expectations. D) setting Solved All the following statements about branding are true - Chegg Brand equity is anything that is deeply seated in a consumer's memory about the brand. True These consumers are unlikely to switch. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? C) category points-of-difference A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. c. The retailer is a recognized brand This is an example of ________. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? b. False, An organization's product mix includes all the products it sells. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? It should be meaningful, different, and salient. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Propaganda techniques - Wikipedia b. Rsums can be used for a variety of reasons, but . Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. D) Procedural models C) image D) points-of-difference D) to globalize competitors' perceived points-of-difference a. A) brand slogan Max was the brand manager for a pet food company that was to introduce a new brand of dog food. c. Good dominated offering SoBe beverages was a major sponsor of the Gravity Games, which included. d. Meissner's corpuscles. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. The following statements about private labels are true, except: She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. c. People-based offering Select one: Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. C) image differentiation C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Changing an image is most necessary when: Which of the following is not branding benefits specific to B2B context? In terms of the goods-services continuum, this is an example of a ___________? True b. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. d. Association B) employee A) Brand mantras a. Fiction Retl 369 Quiz 2 Flashcards | Quizlet It is harder to create than brand recall. Which of the following is true regarding customer personas? b. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. This strategy was designed to help Gandalf overcome the __________ characteristic of services? Select one: C. Packaging does not influence the consumer buying decision. Frodo was using the ___________ approach to making his service seem "real"? e. What his or her rights are in case something goes wrong. How much the service will cost. Add a diagram to illustrate your answer. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. A) It involves designing creative business ventures to positively affect both a company's cost structure A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. a. a. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. C) relying on the product descriptor Which of the following statements about branding is true? d. Brand name In which of the following examples is a company communicating category membership using a product descriptor? How to Write a Strong Brand Statement in 2022 | Latana Starbucks is more than coffee. Select one: " The same is true of Clorox products. a. A cobranding strategy might involve a licensing agreement. Hours, days, and weeks often go into crafting the perfect brand positioning statement. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Rsum - Wikipedia Social media marketing is the use of social media platforms and websites to promote a product or service. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. A) personnel differentiation c. A warranty a. D) setting Write these addends in vertical form. Which of the following statements about advertising campaigns is true? d. Generic branding . c. Experience Qualities Price rationing d. Toll-free number She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. The brand . 16 12 5. He spends about 2.25 hours each day testing programs on which he has made changes. a. Which of the following statements about branding is true A D) desirability, deliverability, differentiability C) points-of-parity 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad D) noncomparitive positioning A brand can be described as a promise to the customer. c. Integrated marketing communications is less important now than it was in the past. What is Marketing Attribution? A Complete Guide Select one: e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. c. Multiproduct branding e. Increased value of a company's common stock. Select one: B) communicating deliverability variables b. MRKT #6 Flashcards | Quizlet \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Which of the following statements about brand names is true? E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. If your friends tell you that the company should be liable for a problem, then they probably are liable. d. Documentation These are all reasons not-for-profits need to use complementary positioning. C) Competitive advantage Which of the following statements about branding is. 5. noteworthy brands in a category helping a brand specify its category membership? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A. Which of the following describe spam? E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. The retailer is large. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Which of the following statements about the branding guidelines for a small business is true? Discuss the business-cycle approach to investment timing. C) language What percent of Bens day is spent testing these programs? B) channel d. Multiproduct branding B) points-of-parity 4 Basic Elements of a Positioning Statement - LinkedIn Fashion - Wikipedia D. The Ultimate Guide to Branding in 2023 - HubSpot c. Common sense. Research your audience, value proposition, and competition. C) cast Individual product branding Which of the Following Statements About Branding Is TRUE This value can be expressed in terms of? who provide superior customer service? The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Select one: d. Branding is less important now than . A. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? d. Often, this self-analysis is the hardest part. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. b. Inseparability Period. Financial Market Class 12 Business Studies MCQs Pdf. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? How to calculate depreciation and amortization from EBITDA? c. The normal rules about pricing don't apply when you are dealing with services He thought of the brand name "Playful Puppy" and asked your opinion. a. All marketing strategy is built on STPsegmentation, targeting, and ________. Starbucks using its brand name on coffee makers is an example of a: e. Balanced offering. a. B) channel differentiation d. Disintermediation a. Credence Qualities 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? E) A small business must focus on building more than two strong brands based on a number of associations. 3. B) sensuality E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. at an average value of $27.20. School University of Houston, Downtown; Course Title MKT 3300; Type. A) Category points-of-difference A) conceptual points-of-parity; competitive points-of-parity A) sustainable advantage c. Generic brand, no-name brand b. Your Next Move Starts Here - Stay Informed and Inspired